Wednesday, January 26, 2011

Digital Media Marketing Tools & Techniques

Fauzia Burke, the founder and president of FSB Associates, a digital marketing and publicity firm, will lead two free workshops on digital marketing for small business owners at Bernardsville Public Library. The first will be held on Tuesday, February 8 and the second on Tuesday February 22 at 7:00 pm. Audience members will be encouraged to discuss their marketing efforts and ask questions.

"As a small business owner myself, I know the struggles and challenges faced by small businesses during this recession,” said Ms. Burke. She continued, “Digital marketing gives us an opportunity to level the playing field with the "big guys," allows us to use our limited funds and time to build our businesses, and best of all engage with our clients and customers for long-term growth."

The first workshop will focus on defining digital marketing and its tools. Ms. Burke will discuss the importance of setting clear goals for digital marketing plans and how they meet the needs and expectations of a web savvy customer. Not everyone needs to have a blog, and Facebook, and Twitter, and YouTube videos, but it is important to know the tools that are best suited for the marketing of each business.

The second workshop will focus on execution of a successful and sustainable digital marketing plan. Discussion will revolve around developing the most successful content strategy for each business. Ms. Burke will also focus on the advantages of branding on the web, developing a cohesive voice across the digital network, and engaging with customers online for long-term benefits.

Fauzia Burke has worked in book marketing and publicity for all of her professional life. She started in the marketing departments of John Wiley & Sons, Springer-Verlag, and Henry Holt. In 1995, she founded FSB Associates, one of the first firms to specialize in Internet publicity and marketing for publishers and authors. Since its inception, FSB Associates has executed more than one thousand successful book publicity campaigns. Ms. Burke is also a consultant specializing in the development and implementation of digital marketing strategies for both emerging and established companies. She lives in Basking Ridge with her husband, two teenage daughters, and a lovable coton de tuléar.

There is no charge to attend the programs, but advance sign-up is requested. Register online at and follow the link under Adult Programs, or call the library at 908-766-0118 to sign up.

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