Guerrilla Marketing Strategies

A program for the self-employed and for small businesses that don't have deep pockets…

Do you run a small business? Or, are you self-employed and looking to improve revenue and overall profitability without spending a bundle?  Learn how traditional marketing methods are taking a back seat to targeted, unconventional marketing methods known as "Guerrilla Marketing" at Bernardsville Public Library on Wednesday, May 22 at 6:30 pm.  Vicki Lynn Morgan, President of Califon Connection LLC and President of Somerset Hills Business Network, will be the guest speaker at this program presented in partnership with The Bernardsville Chamber of Commerce.

According to Ms. Morgan, instead of relying on big marketing and costly tactics, tomorrow’s success lies in a 360 approach using three critical elements, several critical foundations, and a "guerrilla state of mind."  This seminar is packed with clever and unconventional small-business marketing tips which can be used right away.  Topics include how to make the best marketing decisions, how to avoid mistakes, and how to out-distance the competition.  The program also offers a list of 200 marketing ‘weapons’ (half are free), a marketing IQ self-assessment, and a marketing plan template to jumpstart a new marketing program.

Ms. Morgan, a speaker and instructor, provides programs for trade and civic organizations, pet industry associations, American Small Business Development Center’s annual conference, and several New Jersey chambers of commerce.  Since 2001, she has been engaged by the New Jersey Small Business Develop Centers as well as continuing and professional education departments at several New Jersey colleges including William Paterson University, Raritan Valley Community College, The College of New Jersey, Kean University, County College of Morris, Brookdale College, Centenary College and Bergen Community College.  Her programs include guerrilla marketing, professional selling skills, customer experience management, and trade show/expo marketing.  At the SBDC at Raritan Valley Community College, she writes and conducts marketing and selling certification programs.

There is no charge to attend the program, but advance sign-up is requested.  Register online at www.bernardsvillelibrary.org and follow the link from Adult Programs, or call the library at 908-766-0118 to sign up.